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[LWN] ⏰ The Devastating End to My Clock Business...
Lunch With Norm's Weekly Newsletter - Negative Review Removals, Profit Calculators, and Amazon Spreadsheets
⏰ Time Ran Out For My Clock Business
My dream of a grandfather clock business dies over something completely out of my control.
What you’ll find in this week’s newsletter:
⏰ The Devastating End to My Clock Business [True Story]
🔍 Step-By-Step Guide To Review Removal
🎙️ What You Missed Last Week
🗞️ Amazon News & Updates
💰 Calculate Profits in Seconds!
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⏰ The Devastating End to My Clock Business [True Story]
Back in the eighties, I owned a grandfather clock manufacturing company.
Between you and me, I can barely hammer a nail…
I outsourced everything, from the skilled craftsmen and carvers, to the sales and marketing team.
We produced some of the most beautiful grandfather clocks out there.
People loved our clocks.
In fact, Bulova was our biggest contract for grandfather and mantle clocks.
Then, one morning it all changed… 😱
NAFTA happened.
It single-handedly killed my company.
And Herman Miller, a US clock manufacturer, dealt the fatal blow.
Despite our superior craftsmanship, we couldn't match their prices.
They used cheap particle board. We used solid wood.
The company also had an assembly line that could make more clocks in 1 day than I could make in a year.
I couldn’t compete on price, and our customers couldn’t tell the difference in the quality or craftsmanship.
My high-quality company, which provided jobs here in Canada, ended up closing its doors overnight. 🚧
It was out of my control. And well, that’s business.
Was I depressed? Yes, but as entrepreneurs, we have to be ready for these unexpected events.
We need to pick ourselves up and find the next project.
No matter how hard we try to prevent disasters, they happen.
Sometimes you eat the bear, and other times, the bear eats you.
Enjoy the rest of the newsletter.
— Norm
FOOD FOR THOUGHT
Agree? Disagree? Reply to this email and let me know your thoughts!
WHERE IN THE WORLD IS THE BEARDED GUY?
Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!
🔍 Step-By-Step Guide To Review Removal
Courtesy of Tracefuse
DID YOU KNOW!
A single 1-star review has roughly the same weight as TWELVE 5-star reviews… 😱
And a product dropping from a 4.3-star to a 4.2-star rating can reduce your sales volume by 25-50%!
How to Remove Reviews:
Note: You can no longer file cases with Amazon Seller Central
Step 1: Start off by clicking the “Report” button.
Step 2: Send emails to [email protected]
Note: When submitting an email. Make sure you have the link to the review and the link to the community guidelines.
Step 3: Quote the section of the review that violates the community guidelines
Get the full review prompt document ➡️ here
WHAT YOU MISSED LAST WEEK
👇 Highlights from last week’s Lunch With Norm podcast episodes👇
How to Avoid Amazon Delistings and Suspensions
Main Takeaways:
Trends with Amazon Suspensions 📈 Restricted products and products making “claims” are Amazon’s main target for suspensions
Unfortunately, Amazon’s bots make mistakes
For example: You have the word “sugar” on a listing, but Amazon assumes you are making a diabetic claim … SUSPENSION!
Have you been targeted? 🎯 Look at other brands in your category. Does everyone have 3 stars except for one brand?
This might be an indication, something fishy is happening 🚨
Be on the Look Out! 👀 Amazon is asking for documentation that actually violates their own BSA
Amazon’s asking sellers for letters of authorization from brands and suppliers
100% White-Hat Critical Review Removal on Amazon
Main Takeaways:
Is it easy to remove reviews? 🤔 Review removal success rate is relatively low. On average, expect a 5-15% removal rate for critical reviews (1-3 stars)
Reviews MUST be violating Amazon’s Community Guidelines
Look for suspicious activity 🔎 Look for sudden spikes in negative reviews, especially if they are all one-star reviews
Have a bad review? 🫣 Don’t stress too much! Having a mix of positive and negative reviews can actually be beneficial, as it appears more realistic to customers
Free $500 credit in Amazon review removal from Tracefuse ➡️ $500 Credit
Get Danan’s Amazon Review Removal prompt ➡️ Get it now
5 Advanced Amazon PPC Strategies You Should Try in 2024
Main Takeaways:
Sellers have the right data but don’t know what to do with it!
Track Search Query Perfomance Report data on a weekly basis 🧐 Focus on click through rate and conversion rates in order to make consistent improvements and move the needle on your ranking and sales
Spend time reviewing and learning the Search Query Performance Report
Optimizing listing images ✅ Secondary listing images can have a big impact on conversion rates. Make sure to invest in high-quality images that showcase your product well.
FBAexcel & AMZrolodex ➡️ Check it out here
TRIP DOWN MEMORY LANE
Israel, 2017 📍
Back in 2017, I attended the Top Dog Summit in Israel.
To my surprise they found out it was my birthday and made me a special cake.
People often ask me why do I go to so many events?
I love to learn, (yes I enjoy the parties), and to build my social and business network… and now, for the cake. 😉
THREE UPCOMING PODCASTS
You can watch all episodes on YouTube or on my Facebook page at 12 pm ET on Monday, Wednesday, and Friday!
**Guests and topics are subject to change**
Monday - How To Read The Minds Of Your Customers & Understand Why They Buy
Alisha Conlin-Hurd - Founder of Persuasion Experience
Specializes in post-click experience and has launched 500+ funnels across 120+ niches and built 3 marketing teams from scratch
Watch LIVE 👉 Sign up here
Wednesday - Rwanda: The Next Big Thing in Virtual Workforce
Joseph Semafara - Founder SEPIA HIRE
Joseph identified a pressing need for virtual assistance, which inspired him to return to Rwanda with a vision to help uplift African youth
Watch LIVE 👉 Sign up here
Friday - Lessons From Scaling 8 Brands
Robb Green - an entrepreneur, consultant, and podcaster,
Robb owned 8 brands over the course of his career and currently hosts the podcast "The Robb Green Show"
Watch LIVE 👉 Sign up here
🗞️ AMAZON NEWS & UPDATES 🗞️
What’s happening in the world of Amazon today…
Calculate Profits in Seconds!
Mistakes in pricing can lead to unexpected losses and give competitors an advantage 😦
Over the past three years, Noverstock has worked with Amazon sellers and found calculating optimal prices challenging.
To help sellers overcome this, they’ve created the Amazon Profit Calculator.
This online tool lets you easily determine the best pricing strategy, maximize profits, and forecast each sale's taxes, commissions, and fees.
Users can calculate profit by ASIN or search by EAN to find all related ASINs, gaining valuable insights into profitability.
On average, sellers who use the calculator see a 15% increase in profitability.
Right now, you can try the Noverstock Amazon Profit Calculator for free 🙌
This is not an ad. I get nothing from this.
🌎 UPCOMING EVENTS
MARK DOWN THESE EVENTS!
March 4 - 6 - Las Vegas - Starting at $399
March 10 - 13 - Las Vegas - Starting at $55
April 3 - Sofia Bulgaria - Starting at $220 - Use NORM10 for 10%
May 1 - 2 - New York City - Starting at $397
May 18 - 23 - Kauai - Hawaii - Starting at $4997
Looking for events? Get the full list of events in the Amazon Ecom space put together by Danan Coleman
→ FULL CALENDAR ←
And that’s it, Beardos!
Let me know what you’d like me to feature in the newsletter by replying back to this email.
P.S. Make sure you don’t miss any updates by joining our community here.
See you next Monday!
- Norm
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